From the blog

Building effective, robust processes for paid social teams

How do you structure your paid social team? This post offers insights into building robust and efficient paid social processes, ensuring your team is always one step ahead.

Is it worth starting to invest in paid social automation? Calculating the ROI

As the world of paid social advertising evolves, businesses are turning to automation for strategic advantage. But when is the right time to invest? How can both small and large teams benefit? Dive into our comprehensive guide to understand the ROI of paid social automation, assess its efficacy for your operations, and discover how automation is redefining the future of paid social strategy for businesses of all sizes.

AI Revolution in Paid Social Marketing: Strategies, Trends, and Insights with Mike Taylor

Curious about the impact of AI in the realm of paid social? Learn from Mike Taylor how to use AI for image and text generation and get up to date with the latest industry trends. Discover tools and the critical concept of prompt engineering.

Building and Scaling a Paid Social Agency: Kitchn.io Insider Tips

This comprehensive guide offers insider tips on establishing a successful paid social agency. Learn from Simon, the founder of Kitchn.io, on selecting your niche, structuring operational processes, making key hires, choosing necessary tools, and successfully scaling your agency.

Why is automation especially valuable for paid social agencies?

Paid social agencies are operationally intensive businesses, making them ideal candidates for automation. This interview with Simon Kreienbaum, co-founder of Kitchn.io, describes why automation is especially valuable for agencies.

Quality Assurance Blueprint

Build a robust quality assurance system for your paid social ads with our detailed blueprint. This guide offers valuable insights into the best practices of QA refined from the leading digital advertising agencies. Learn how to detect potential errors fast and maximize efficiency. Our step-by-step guide covers everything from pixel checks, performance-based checks to outage checks.

Facebook ads reporting & attribution in 2023: how to measure your ad campaigns right

Keep up with the latest best practices for Facebook ads reporting and attribution. Learn to measure your Facebook ad campaigns effectively with this guide.

What does it mean to be a growth marketing manager in 2023?

As the role of a growth marketing manager constantly evolves, the requirements to succeed in this role change too. We've asked Dan Siepen, a Sydney-based growth marketer, what are, in his opinion, the most important growth marketing skills.

Hire growth marketer vs. invest in tech: how to scale your ad operations in 2023

Unsure how to scale your ad operations in 2023? Learn the pros and cons of hiring a growth marketer versus investing in technology from this guide. Make an informed decision and take your paid social advertising to the next level.

Facebook automated rules: how to manage them like real pros

Facebook automated rules can be a lifesaver when it comes to managing your ads. This blog post discusses when classic Facebook automated rules are not enough and how to advanced automated Facebook rules by

Upload Facebook Ads in Bulk: A Guide to Automating Ad Creation

Want to upload multiple Facebook ads at once without spending hours in Ads Manager? Learn how to use the Facebook API and discover the benefits of automating ads creation.

Facebook Ad Strategy 2023: Your Guide to a Timeless Paid Social System

Looking to take your Facebook ad campaigns to the next level in 2023? From creative testing and content creation to Facebook ads automation, we cover all the essential elements you need to succeed with Facebook ads in 2023.

Creative Testing Blueprint

Kitchn's Creative Testing Blueprint is your ultimate guide to building a system that will constantly output the best-performing ads. Learn how to structure the underlying processes within the creative testing system and evaluate your current approach. Finally, learn how to maximize results from great ads.

TikTok Ads API - A Practical Introduction to Creating Ads

Create campaigns, ad groups and ads via the TikTok Ads API without ever needing to open with the TikTok Ads Manager.

Marketing Automation B2C with simple tools - a dream or reality?

Is it possible to build functioning Performance Marketing automation systems with simple, well-known tools? Absolutely yes! Here's how to approach it.

Facebook Ads Automation: How to make your life easier with 3 automations from Kitchn.io

Learn the basics of Facebook Ads Automation with Kitchn. Set up Facebook Ads Automations from pre-built templates or set up custom

TikTok Ads API - A Practical Introduction to Reporting and Ad Management

Get access to the TikTok Ads API. Examine your account, report on your campaigns and learn how to duplicate your best-performing ad - all programmatically.

Facebook API Tutorial: Graph API, Access Token, and Developer Documentation Explained

Learn the basics of the Facebook Marketing API with this practical introduction: Create an app, get campaign data and even make changes to your account.