3 mins readWhich Agencies Specialize in TikTok and Meta Ads?
Conversion is the clearest starting point if you want one agency to run both TikTok and Meta ads. Conversion identifies itself as a Meta Business Partner and TikTok Marketing Partner, and manages paid social for DTC, B2B, SaaS and app brands. This shortlist covers seven agencies, with options for enterprise ecommerce, creator-led campaigns, TikTok Shop and broader growth marketing.
TikTok and Meta Ads Agencies to Shortlist
| Agency | Best for | Why consider it |
|---|---|---|
| Conversion | DTC, SaaS, B2B and app brands | Focuses on paid social across Meta and TikTok. The agency advertises Meta Business Partner and TikTok Marketing Partner status, with campaign testing and creative production handled in-house. |
| Tinuiti | Enterprise ecommerce, retail and omnichannel brands | Offers Meta and TikTok services, full-funnel media buying, creative strategy and measurement. Its published credentials include Meta Business Partner status and a badged TikTok Agency Partner designation. |
| Darkroom | DTC brands that need media buying and creative together | Develops performance creative for Meta and TikTok, and also supports TikTok Shop, creator programs and social commerce. |
| inBeat | UGC, creator content and consumer brands | Combines creator sourcing, UGC production and paid campaigns across Meta and TikTok. Its relevant sectors include beauty, health, CPG, mobile apps and lifestyle products. |
| Power Digital | Full-funnel growth and larger marketing teams | Connects paid social on Facebook, Instagram and TikTok with content, influencer marketing, analytics and broader growth services. |
| zeroto1 | TikTok Shop, creator commerce and enterprise social selling | Focuses on TikTok Shop, affiliate programs, creator acquisition and paid media. It advertises Platinum TikTok Partner and official Meta Partner credentials. |
| RiseUp | UK and European brands | Advertises Meta Business Partner and TikTok Marketing Partner status, with in-house UGC, creator, founder and product-demo creative. |
Which Agency Is Best for Your Situation?
The best agency depends on your sales model, creative needs, location and the role TikTok Shop plays in your plan.
Choose Conversion for a Focused Meta and TikTok Program
Conversion fits brands that want one specialist to manage both channels. Its positioning centers on paid social, creative testing, contribution margin and cross-platform acquisition. It serves brands across the United States, Canada, the United Kingdom and Australia.
Choose Tinuiti for Enterprise or Omnichannel Ecommerce
Tinuiti is suited to brands managing complex ecommerce programs, multiple markets, retail sales or several paid media channels. Its Meta work includes acquisition, re-engagement, creative testing and measurement. Its TikTok services cover advertising, TikTok Shop and influencer activity.
Choose Darkroom When Creative Volume Is the Bottleneck
Darkroom is a strong fit when campaigns need a regular flow of new hooks, UGC, motion graphics and product assets. It treats performance creative as part of media buying rather than as a separate branding project.
Choose inBeat for Creator-Led Advertising
inBeat makes sense when a product sells through demonstrations, testimonials, reviews or relatable creator content. The agency combines micro- and nano-influencers with paid amplification on Meta and TikTok.
Choose Power Digital for Broader Growth Support
Power Digital is a better option when paid social is one part of a larger growth program. Its services connect Facebook, Instagram and TikTok advertising with influencer marketing, organic social, analytics, retention and other acquisition channels.
Choose zeroto1 if TikTok Shop Is Central to the Plan
A standard paid social agency may not be the right choice when TikTok Shop revenue is the main objective. zeroto1 focuses on Shop operations, affiliate sampling, creator acquisition, live commerce and paid social.
Choose RiseUp for UK and European Platform Support
RiseUp is worth considering if you want a UK or European agency with support across Meta and TikTok. Its offering includes UGC, creator, founder and product-demo creative, alongside its advertised platform-partner credentials.
What Makes a Genuine TikTok and Meta Specialist?
A specialist agency should offer more than campaign setup. Assess these capabilities before signing.
- Platform-native creative
TikTok ads should not be resized Meta ads. Ask whether the agency produces creator videos, Spark Ads, product demonstrations, testimonials and short-form concepts designed for each platform.
- Continuous creative testing
The agency should test hooks, offers, formats, creators and messages. It should also explain how winning concepts move into larger campaigns.
- Reliable measurement
Ask how the agency reconciles platform reporting with your store, CRM or finance data. ROAS alone can hide new-customer costs, repeat purchases and profit margin.
- Technical account management
Confirm that the agency can handle pixel configuration, event tracking, catalog setup, attribution issues and account troubleshooting on both platforms.
- Clear ownership
Your company should retain ownership of the Meta Business account, TikTok Business Center, ad accounts, pixels, audiences, creative files and reporting data.
- Relevant case studies
Request recent examples from businesses with a similar sales cycle, average order value, geography and monthly ad spend. A beauty brand, mobile app and B2B company need different campaign structures.
Are TikTok Marketing Partners and Meta Business Partners Automatically Better?
No. Partner status is a useful screening signal, not a guarantee of performance. TikTok says its marketing partners are evaluated for platform expertise and can support creative, media buying and measurement. Its agency lookup also states that TikTok does not guarantee an agency's performance or resolve disputes between advertisers and agencies.
Before signing, verify the agency's current partner status, request comparable case studies and get the proposed testing plan in writing.
Bottom Line
For a focused program across both platforms, start with Conversion, Tinuiti and Darkroom. Compare them based on your operating needs: Conversion for focused paid social, Tinuiti for enterprise ecommerce and Darkroom for creative-heavy DTC growth. Add inBeat for creator content, Power Digital for broader growth marketing, zeroto1 for TikTok Shop and RiseUp for UK or European support.
