<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Kitchn.io Blog</title>
    <link>https://www.kitchn.io/blog</link>
    <description>Paid social automation, ad operations and creative testing, from the team building Kitchn.io.</description>
    <language>en</language>
    <lastBuildDate>Tue, 23 Jun 2026 00:00:00 GMT</lastBuildDate>
    <atom:link href="https://www.kitchn.io/rss.xml" rel="self" type="application/rss+xml" />
    <item>
      <title>Meta Ads Manager updates: June 2026</title>
      <link>https://www.kitchn.io/blog/meta-ads-manager-updates-june-2026</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/meta-ads-manager-updates-june-2026</guid>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category>Ad Platform Updates</category>
      <description><![CDATA[What actually changed inside Meta Ads Manager in June 2026: the reshuffled ad setup, the new Customer Lifecycle setting, Business Agent on Instagram, Reels post-view ads, and the privacy change. With dates and sources.]]></description>
    </item>
    <item>
      <title>Meta Marketing API: the Q2 2026 update</title>
      <link>https://www.kitchn.io/blog/meta-marketing-api-q2-2026-update</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/meta-marketing-api-q2-2026-update</guid>
      <pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate>
      <category>Ad Platform Updates</category>
      <description><![CDATA[The developer side of Meta’s Q2 2026 changes in one place: v25.0 is current, v23.0 reached end of life on June 9, legacy Advantage+ API calls are blocked on all versions, reach metrics are retiring, and the webhooks mTLS certificate changed.]]></description>
    </item>
    <item>
      <title>Creative Testing Blueprint</title>
      <link>https://www.kitchn.io/blog/creative-testing-blueprint</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/creative-testing-blueprint</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Kitchn's Creative Testing Blueprint is your ultimate guide to building a system that will constantly output the best-performing ads. Learn how to structure the underlying processes within the creative testing system and evaluate your current approach. Finally, learn how to maximize results from great ads.]]></description>
    </item>
    <item>
      <title>Meta Ads Manager updates: May 2026</title>
      <link>https://www.kitchn.io/blog/meta-ads-manager-updates-may-2026</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/meta-ads-manager-updates-may-2026</guid>
      <pubDate>Sun, 31 May 2026 00:00:00 GMT</pubDate>
      <category>Ad Platform Updates</category>
      <description><![CDATA[May 2026 was a quiet month on Meta’s ads newsroom, but one change quietly widened your audiences: purchase-based custom audiences can now retain up to 730 days, and existing ones auto-migrated. Plus the May 19 Advantage+ API deadline.]]></description>
    </item>
    <item>
      <title>Meta Ads Manager updates: April 2026</title>
      <link>https://www.kitchn.io/blog/meta-ads-manager-updates-april-2026</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/meta-ads-manager-updates-april-2026</guid>
      <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
      <category>Ad Platform Updates</category>
      <description><![CDATA[April 2026 was Meta’s big AI-and-measurement month: an official ads MCP server and CLI for Claude and ChatGPT, a free one-click Conversions API, the AI business assistant going global, and the attribution rewrite that made conversions look lower.]]></description>
    </item>
    <item>
      <title>Stop obsessing over Post IDs. Use Creative IDs to keep social proof (everywhere)</title>
      <link>https://www.kitchn.io/blog/creative-reuse-social-proof</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/creative-reuse-social-proof</guid>
      <pubDate>Tue, 28 Oct 2025 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Stop obsessing over Post IDs. Learn why Meta's Creative object is the real key to maintaining social proof across all placements; and how to use it effectively in Ads Manager, with Chrome extensions, or Kitchn.io's Launch product.]]></description>
    </item>
    <item>
      <title>Upload Facebook Ads in Bulk: A Guide to Automating Ad Creation</title>
      <link>https://www.kitchn.io/blog/upload-facebook-ads-in-bulk</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/upload-facebook-ads-in-bulk</guid>
      <pubDate>Mon, 07 Apr 2025 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Want to upload multiple Facebook ads at once without spending hours in Ads Manager? Learn how to use the Facebook API and discover the benefits of automating ads creation.]]></description>
    </item>
    <item>
      <title>Mastering Paid Social in 2024: A Guide to Creative Testing, Event Quality, and Optimization </title>
      <link>https://www.kitchn.io/blog/mastering-paid-social-in-2024</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/mastering-paid-social-in-2024</guid>
      <pubDate>Thu, 29 Feb 2024 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[In 2024, winning at paid social means more than just setting up ads and hoping for the best. At Kitchn.io, we've spent years working with top paid social teams and have identified the three essentials for success: creative testing, event quality optimisation, and keeping your campaigns sharp with optimization and QA. These are the building blocks for standing out in the industry where everyone has the same tools at their disposal.]]></description>
    </item>
    <item>
      <title>Creative Reporting Blueprint</title>
      <link>https://www.kitchn.io/blog/creative-reporting-blueprint</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/creative-reporting-blueprint</guid>
      <pubDate>Tue, 27 Feb 2024 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Learn how to leverage data from your paid social campaigns to transform your creative testing. Our Creative Reporting Blueprint will guide you how to set up an effective creative reporting system, and help you optimize creative testing strategies for maximum impact.]]></description>
    </item>
    <item>
      <title>How to build a superstar paid social team</title>
      <link>https://www.kitchn.io/blog/how-to-build-a-superstar-paid-social-team</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/how-to-build-a-superstar-paid-social-team</guid>
      <pubDate>Tue, 28 Nov 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Building a superstar paid social team goes beyond just gathering talent. It demands a strategic approach to defining roles, streamlining processes, and setting clear goals. This guide provides essential insights and practical strategies for anyone looking to create or enhance a paid social team, covering everything from role identification to efficient workflow development and the integration of technology. Perfect for startups, experienced media buyers, or new team leads!]]></description>
    </item>
    <item>
      <title>TikTok ad automation to use in 2024: Our Top 5</title>
      <link>https://www.kitchn.io/blog/tiktok-ad-automation-to-use-in-2024</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/tiktok-ad-automation-to-use-in-2024</guid>
      <pubDate>Fri, 24 Nov 2023 00:00:00 GMT</pubDate>
      <category>Kitchn Academy</category>
      <description><![CDATA[Still spending hours uploading TikTok ads? Discover the Top 5 Ad Automations for 2024 with Kitchn.io's Guide. Our guide reveals how integrating tools like Google Sheets and Monday.com can revolutionize your workflow, letting you focus on creative testing and ad strategy.]]></description>
    </item>
    <item>
      <title>Paid Social Automation for multi-brand companies</title>
      <link>https://www.kitchn.io/blog/automation-for-multi-brand-companies</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/automation-for-multi-brand-companies</guid>
      <pubDate>Fri, 10 Nov 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Navigate the complexities of managing paid social ads for multi-brand companies with our in-depth guide. Discover the benefits of standardization and automation, and learn how to implement these strategies for improved efficiency and brand coherence in your paid social campaigns.]]></description>
    </item>
    <item>
      <title>Why you should care about processes as a paid social marketer</title>
      <link>https://www.kitchn.io/blog/why-you-should-care-about-processes</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/why-you-should-care-about-processes</guid>
      <pubDate>Tue, 24 Oct 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Efficient processes can help you drive your KPIs, boost your team's productivity, and improve profitability. Dive into our in-depth guide to understand why you can't afford to ignore them and how to start building efficient processes. ]]></description>
    </item>
    <item>
      <title>Introducing CPAC: the hidden metric every paid social marketer needs to know</title>
      <link>https://www.kitchn.io/blog/introducing-cpac</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/introducing-cpac</guid>
      <pubDate>Thu, 12 Oct 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[CPAC isn't just another metric - it's a critical indicator of your paid social team's efficiency. Dive into what CPAC is, why you should care about it.]]></description>
    </item>
    <item>
      <title>Building effective, robust processes for paid social teams</title>
      <link>https://www.kitchn.io/blog/building-robust-processes-in-paid-social</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/building-robust-processes-in-paid-social</guid>
      <pubDate>Fri, 15 Sep 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[How do you structure your paid social team? This post offers insights into building robust and efficient paid social processes, ensuring your team is always one step ahead.]]></description>
    </item>
    <item>
      <title>Is it worth starting to invest in paid social automation? Calculating the ROI</title>
      <link>https://www.kitchn.io/blog/investing-in-paid-social-automation</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/investing-in-paid-social-automation</guid>
      <pubDate>Tue, 29 Aug 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[As the world of paid social advertising evolves, businesses are turning to automation for strategic advantage. But when is the right time to invest? How can both small and large teams benefit? Dive into our comprehensive guide to understand the ROI of paid social automation, assess its efficacy for your operations, and discover how automation is redefining the future of paid social strategy for businesses of all sizes.]]></description>
    </item>
    <item>
      <title>AI Revolution in Paid Social Marketing: Strategies, Trends, and Insights with Mike Taylor</title>
      <link>https://www.kitchn.io/blog/ai-in-paid-social</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/ai-in-paid-social</guid>
      <pubDate>Tue, 29 Aug 2023 00:00:00 GMT</pubDate>
      <category>Expert Opinions</category>
      <description><![CDATA[Curious about the impact of AI in the realm of paid social? Learn from Mike Taylor how to use AI for image and text generation and get up to date with the latest industry trends. Discover tools and the critical concept of prompt engineering.]]></description>
    </item>
    <item>
      <title>Building and Scaling a Paid Social Agency: Kitchn.io Insider Tips</title>
      <link>https://www.kitchn.io/blog/building-scaling-a-paid-social-agency</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/building-scaling-a-paid-social-agency</guid>
      <pubDate>Wed, 02 Aug 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[This comprehensive guide offers insider tips on establishing a successful paid social agency. Learn from Simon, the founder of Kitchn.io, on selecting your niche, structuring operational processes, making key hires, choosing necessary tools, and successfully scaling your agency. ]]></description>
    </item>
    <item>
      <title>Why is automation especially valuable for paid social agencies? </title>
      <link>https://www.kitchn.io/blog/automation-for-paid-social-agencies</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/automation-for-paid-social-agencies</guid>
      <pubDate>Tue, 25 Jul 2023 00:00:00 GMT</pubDate>
      <category>Expert Opinions</category>
      <description><![CDATA[Paid social agencies are operationally intensive businesses, making them ideal candidates for automation. This interview with Simon Kreienbaum, co-founder of Kitchn.io, describes why automation is especially valuable for agencies. ]]></description>
    </item>
    <item>
      <title>Quality Assurance Blueprint</title>
      <link>https://www.kitchn.io/blog/quality-assurance-blueprint</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/quality-assurance-blueprint</guid>
      <pubDate>Tue, 16 May 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Build a robust quality assurance system for your paid social ads with our detailed blueprint. This guide offers valuable insights into the best practices of QA refined from the leading digital advertising agencies. Learn how to detect potential errors fast and maximize efficiency. Our step-by-step guide covers everything from pixel checks, performance-based checks to outage checks.]]></description>
    </item>
    <item>
      <title>Facebook ads reporting &amp; attribution in 2023: how to measure your ad campaigns right</title>
      <link>https://www.kitchn.io/blog/facebook-ads-reporting-attribution-2023</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/facebook-ads-reporting-attribution-2023</guid>
      <pubDate>Mon, 13 Feb 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Keep up with the latest best practices for Facebook ads reporting and attribution. Learn to measure your Facebook ad campaigns effectively with this guide.]]></description>
    </item>
    <item>
      <title>What does it mean to be a growth marketing manager in 2023?</title>
      <link>https://www.kitchn.io/blog/growth-marketing-manager-2023</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/growth-marketing-manager-2023</guid>
      <pubDate>Mon, 06 Feb 2023 00:00:00 GMT</pubDate>
      <category>Expert Opinions</category>
      <description><![CDATA[As the role of a growth marketing manager constantly evolves, the requirements to succeed in this role change too. We've asked Dan Siepen, a Sydney-based growth marketer, what are, in his opinion, the most important growth marketing skills.]]></description>
    </item>
    <item>
      <title>Hire growth marketer vs. invest in tech: how to scale your ad operations in 2023</title>
      <link>https://www.kitchn.io/blog/hire-growth-marketer-vs-invest-in-tech</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/hire-growth-marketer-vs-invest-in-tech</guid>
      <pubDate>Mon, 06 Feb 2023 00:00:00 GMT</pubDate>
      <category>Growth Marketing</category>
      <description><![CDATA[Unsure how to scale your ad operations in 2023? Learn the pros and cons of hiring a growth marketer versus investing in technology from this guide. Make an informed decision and take your paid social advertising to the next level.]]></description>
    </item>
    <item>
      <title>Facebook automated rules: how to manage them like real pros</title>
      <link>https://www.kitchn.io/blog/facebook-automated-rules-advanced</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/facebook-automated-rules-advanced</guid>
      <pubDate>Thu, 19 Jan 2023 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Facebook automated rules can be a lifesaver when it comes to managing your ads. This blog post discusses when classic Facebook automated rules are not enough and how to advanced automated Facebook rules by ]]></description>
    </item>
    <item>
      <title>Facebook Ad Strategy 2023: Your Guide to a Timeless Paid Social System</title>
      <link>https://www.kitchn.io/blog/facebook-ad-strategy-2023</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/facebook-ad-strategy-2023</guid>
      <pubDate>Tue, 20 Dec 2022 00:00:00 GMT</pubDate>
      <category>Paid Social Blueprints</category>
      <description><![CDATA[Looking to take your Facebook ad campaigns to the next level in 2023? From creative testing and content creation to Facebook ads automation, we cover all the essential elements you need to succeed with Facebook ads in 2023.]]></description>
    </item>
    <item>
      <title>TikTok Ads API - A Practical Introduction to Creating Ads</title>
      <link>https://www.kitchn.io/blog/tiktok-ads-api-introduction-ad-creation</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/tiktok-ads-api-introduction-ad-creation</guid>
      <pubDate>Tue, 09 Aug 2022 00:00:00 GMT</pubDate>
      <category>Tutorial</category>
      <description><![CDATA[Create campaigns, ad groups and ads via the TikTok Ads API without ever needing to open with the TikTok Ads Manager.]]></description>
    </item>
    <item>
      <title>Marketing Automation B2C with simple tools -  a dream or reality?</title>
      <link>https://www.kitchn.io/blog/marketing-automation-with-simple-tools</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/marketing-automation-with-simple-tools</guid>
      <pubDate>Tue, 19 Jul 2022 00:00:00 GMT</pubDate>
      <category>Kitchn Academy</category>
      <description><![CDATA[Is it possible to build functioning Performance Marketing automation systems with simple, well-known tools? Absolutely yes! Here's how to approach it.]]></description>
    </item>
    <item>
      <title>Facebook Ads Automation: How to make your life easier with 3 automations from Kitchn.io</title>
      <link>https://www.kitchn.io/blog/top-5-things-to-learn-with-kitchn-academy</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/top-5-things-to-learn-with-kitchn-academy</guid>
      <pubDate>Wed, 06 Jul 2022 00:00:00 GMT</pubDate>
      <category>Kitchn Academy</category>
      <description><![CDATA[Learn the basics of Facebook Ads Automation with Kitchn. Set up Facebook Ads Automations from pre-built templates or set up custom]]></description>
    </item>
    <item>
      <title>TikTok Ads API - A Practical Introduction to Reporting and Ad Management</title>
      <link>https://www.kitchn.io/blog/tiktok-ads-api-introduction</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/tiktok-ads-api-introduction</guid>
      <pubDate>Tue, 07 Jun 2022 00:00:00 GMT</pubDate>
      <category>Tutorial</category>
      <description><![CDATA[Get access to the TikTok Ads API. Examine your account, report on your campaigns and learn how to duplicate your best-performing ad - all programmatically.]]></description>
    </item>
    <item>
      <title>Facebook API Tutorial: Graph API, Access Token, and Developer Documentation Explained</title>
      <link>https://www.kitchn.io/blog/intro-facebook-marketing-api</link>
      <guid isPermaLink="true">https://www.kitchn.io/blog/intro-facebook-marketing-api</guid>
      <pubDate>Tue, 24 May 2022 00:00:00 GMT</pubDate>
      <category>Tutorial</category>
      <description><![CDATA[Learn the basics of the Facebook Marketing API with this practical introduction: Create an app, get campaign data and even make changes to your account.]]></description>
    </item>
  </channel>
</rss>