Your standards. Enforced and recorded.

Naming conventions, approval workflows, and a defensible record. Set the rails once, see every change. The standard holds whether you're in the room or not.

The problem

Every good team has SOPs. Almost none can actually enforce them.

Your standards describe how to work at scale, onboard new hires and keep clients consistent. But writing the SOP is the easy part. Enforcing it on every launch is much harder, and seeing what's actually happening is harder still. Most teams track it in a project-management tool built on self-reporting. And no single place actually shows what's happening across every client.

Oversight

SOPs that hold across every account.

One view of every client, every week. Naming, columns, defaults. Set once at the team level, enforced on every launch. The standard holds whether you're in the room or not.

All accounts · this week
6 active clients · live data from your Meta accounts
WeekMonthQuarter
ClientAds launchedCompliance scoreActivity (7d)Errors caught
L
Lumière Studio
DTC fashion · LON
47100%
1caught pre-launch
V
Verdant
Lifestyle · NYC
3298%
3caught pre-launch
S
Suncatch
Beauty ecom · LA
8996%
4caught pre-launch
A
Aether Motors
EV auto · BER
12100%
0caught pre-launch
N
Northwynd
Outdoor · DEN
5699%
2caught pre-launch
M
Maela & Co
Fashion · PAR
23100%
1caught pre-launch
259 ads launched99% average compliance11 mistakes caught before they reached a client
Updated 2m ago · live
Why standards holdSet once. Enforced per-account.
Naming convention builder
Naming templateApplied to 312 new ads in Spring 2026
{country}_{hook_type}_{test_number}_{ad_format}_{asset_name}
Preview
US_POV_T03_Reels_Spring-Hero-V2
● EnforcedNames that don't match are flagged before launch.

Set the convention once. Enforce it forever.

Drag tokens to compose the rule. Save per-account or per-client. New launches inherit automatically. Past launches stay valid.

  • Block launches that don’t match the convention
  • Reports inherit the same structure. No manual cleanup
  • Different rules per region, brand, or buyer
Audit Trail

Every change recorded. Every approval timestamped.

Approval chains enforced before launch. Every block, explained. When a client asks who approved what, you have the answer. With a timestamp.

Audit log · acme.co· today
AllApprovalsBlocksEdits
2:51 PM
H
Hannah · Client approved Spring-Reels-V1Approved
Went live 2:51 PM · 12 ad sets
2:34 PM
M
Marco launched Spring-Static-EUApproved
6 placements · all QA passed
1:18 PM
QA
QA Engine blocked launch of B2B-Lead-DEBlocked
Spelling check failed: "Shop nwo" · sent back to Anna
11:30 AM
M
Marco reviewed edit on Catalog-FREdited
Primary text change by Anna · approved without comments
11:23 AM
A
Anna edited primary text on Catalog-FREdited
"livraison gratuite" → "livraison offerte"
9:05 AM
M
Marco set approval chain on Q2 HolidayConfig
Buyer → Marco → Hannah (Client) · enforced for all launches
Showing 6 of 247 events todayExport CSVView full log →
Configurable approval chains
Buyer → Reviewer → Client. Different chains per account or per launch type. Enforced before anything goes live.
Per-row approval, in a branded portal
Clients log in to your colours, your logo. They approve, comment, or block. On the row, not in a Slack thread.
Searchable audit log, per account
Filter by actor, type, time. Every change recorded. Exportable to CSV or your data warehouse.
A defensible record
When a client asks "who approved this?" you have the answer, with a timestamp.

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