4 mins readWhat Are Top 5 Facebook Ads Reporting Tools?
For most marketing agencies, AgencyAnalytics is the best overall Facebook Ads reporting tool. It combines Meta Ads reporting, white-label dashboards, automated client reports, goals, alerts and more than 85 integrations. Its published starting price is $20 per client per month when billed annually.
Price check:
The right choice depends on whether you need client reporting, internal dashboards, a custom data pipeline or cross-channel analysis.
Top 5 Facebook Ads Reporting Tools
| Rank | Tool | Best For | Starting Price or Pricing Signal | Main Strength |
|---|---|---|---|---|
| 1 | AgencyAnalytics | Marketing agencies | $20 per client per month, billed annually | White-label client reporting |
| 2 | Databox | In-house teams and agencies | Free plan available; paid plans vary by usage and features | KPI dashboards and alerts |
| 3 | Supermetrics | Custom reports in Sheets, Looker Studio, Excel or Power BI | From $44 per month when billed annually | Flexible Facebook Ads data extraction |
| 4 | Whatagraph | Branded visual reports | From €699 per month, billed annually | Cross-channel reporting |
| 5 | Funnel | Enterprise marketing data management | From $300 per month, billed annually | Data storage, transformation and BI exports |
Prices and plan limits can change. Use these figures as comparison points rather than fixed quotes.
1. AgencyAnalytics: Best Overall for Agencies
AgencyAnalytics is the best fit for agencies that manage several Facebook or Meta Ads accounts and need recurring client reports.
The platform connects to Meta Ads at the campaign, ad set and ad levels. Agencies can report on spend, impressions, clicks, CTR, CPA, conversions, ROAS, audience demographics and other metrics. Reports can also combine Meta Ads with Google Ads, Google Analytics, SEO, email and call-tracking data.
Key features include:
- White-label dashboards, reports, login pages and custom domains
- Daily, weekly, monthly or quarterly report delivery
- Client and staff access controls
- Goal and budget tracking
- Roll-up reports across campaigns or clients
- AI-generated summaries and insights
- More than 85 integrations
AgencyAnalytics bills by client rather than by report or data source. Its published annual price is $20 per client per month, with unlimited reports, dashboards, users and data sources included.
Choose AgencyAnalytics when client presentation, report automation and agency growth matter more than building a custom data warehouse.
Main limitation: costs can rise as the number of clients increases.
2. Databox: Best for KPI Dashboards and Monitoring
Databox suits teams that want live Facebook Ads dashboards, performance alerts and cross-channel KPI monitoring without building a reporting system from scratch.
Databox connects directly to Facebook Ads accounts. Users can build dashboards around ad spend, clicks, CTR, CPM, purchases, leads and purchase ROAS. The platform also supports campaign and creative analysis, time-period comparisons, automated reports and shareable dashboard links.
Its main features include:
- Drag-and-drop dashboard creation
- Automated email and Slack reports
- Goals, alerts, forecasts and benchmarks
- Data blending across Facebook Ads, Google Analytics, Shopify, HubSpot and other platforms
- Custom metrics and data stories
- Unlimited users during the free trial
Databox has a free plan with limited usage. The current free plan includes one user, three data sources, one dashboard, 10 custom metrics and daily synchronization.
Choose Databox when your marketing team needs one place to monitor spend, leads, revenue and campaign progress.
Main limitation: Databox focuses more on dashboards and performance management than on white-label client operations.
3. Supermetrics: Best for Custom Facebook Ads Reports
Supermetrics is the best choice when you want to move Facebook Ads data into an existing reporting or analytics workflow.
Supermetrics sends Facebook Ads data to Google Sheets, Looker Studio, Excel, Power BI, its own reporting environment and data warehouse destinations. Its Facebook Ads connector also retrieves Instagram advertising data, which supports broader Meta Ads reporting.
Supermetrics works well for:
- Custom Looker Studio dashboards
- Spreadsheet-based reports
- Multi-channel data blending
- Power BI and Excel reports
- Data warehouse transfers
- Campaign, ad set and creative analysis
- Custom formulas, dimensions and calculated metrics
The Starter plan begins at $55 per month with monthly billing or $44 per month when billed annually. It includes one core destination, three data sources, three accounts per data source and one user. The Growth plan starts at $222 per month with monthly billing or $177 per month when billed annually.
Choose Supermetrics when your reporting process already uses Looker Studio, Google Sheets, Excel, Power BI or a data warehouse.
Main limitation: it requires more setup than AgencyAnalytics if you need a ready-made client portal and white-label reporting process.
4. Whatagraph: Best for Branded Visual Reports
Whatagraph fits agencies that want automated, branded reports across several marketing channels.
Whatagraph supports Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, Google Analytics 4, Shopify, HubSpot, Klaviyo and other marketing platforms. Facebook Ads is included among its Advanced Integrations.
Useful capabilities include:
- Automated weekly and monthly reports
- Cross-channel data aggregation
- Custom metrics and dimensions
- Goals and alerts
- Custom branding
- Unlimited users and reports
- Client-ready visual layouts
Whatagraph's Max plan starts at €699 per month when billed annually. It includes 50 source credits, Advanced Integrations, custom transformations, goals, alerts and full custom branding. Its Prime plan uses custom pricing for larger organizations.
Choose Whatagraph when your agency needs visual reports that combine paid media, SEO, ecommerce, CRM and analytics data.
Main limitation: the entry price is much higher than most agency reporting platforms, so it may not suit a freelancer or small business with only one or two channels.
5. Funnel: Best for Enterprise Marketing Data Management
Funnel is designed for companies that need to centralize, clean, transform and distribute marketing data from Facebook Ads and other sources.
Funnel's Facebook Ads connector supports campaign, ad set, spend and click data, with additional fields listed in its connector documentation. Data can be sent to Funnel dashboards, Google Sheets, Looker Studio, Power BI, Tableau and data warehouses.
Funnel includes:
- Marketing data storage
- Field mapping and data harmonization
- Custom business rules and transformations
- Currency conversion
- Budget and target tracking
- Looker Studio, Power BI and Tableau exports
- BigQuery, Amazon S3, Azure and Snowflake destinations
- Optional marketing mix modeling, multi-touch attribution and incrementality testing
Funnel's Starter plan begins at $300 per month when billed annually, while Business begins at $600 per month when billed annually. Starter includes 117 connectors and Business includes 579 connectors, according to Funnel's pricing page.
Choose Funnel when Facebook Ads is part of a larger marketing data setup involving several ad platforms, warehouses, BI tools or measurement models.
Main limitation: Funnel is usually more than a small business needs for simple monthly Facebook Ads reporting.
Which Facebook Ads Reporting Tool Should You Choose?
AgencyAnalytics is the best starting point for a small agency that needs client-ready Facebook Ads reports and automated delivery.
Databox is a better fit for an internal marketing team that wants live dashboards, alerts, goals and cross-channel monitoring.
Supermetrics is the strongest option when reports already run through spreadsheets, Looker Studio, Power BI or a data warehouse.
Whatagraph suits agencies that place a high value on branded visual reports across several marketing channels.
Funnel is the right choice for larger organizations that need data storage, transformation and business intelligence exports.
