Socium found that in-platform automation solutions for social media platforms like TikTok, Pinterest, and Facebook were difficult to manage, time-consuming, and often limited. For instance, TikTok and Pinterest did not offer ad scheduling, and Facebook's default parameters would often disappear after manually copy-pasting ads.
Quality assurance is one of the top priorities for agencies. Socium wanted to bring in technology to enforce the highest quality at all times and keep their specialized team working on higher lever tasks to grow their business.
"Knowing that Kitchn.io makes sure no error or anomaly goes unnoticed, I can put my focus on working with our clients. Having a system in place allows us to worry less and do a better job."
Socium strategically integrated Kitchn.io into their paid social operations to address their automation needs. The implementation led to significant improvements in quality assurance and efficiency of the paid social team.
Socium implemented various quality assurance automations with Kitchn.io to spot potential errors and send Slack notifications if something goes wrong. These automations include non-functioning landing page alerts, UTM checks and alerts, tracking alerts, and high-spend alerts. This proactive approach to quality assurance allows the team to resolve issues quickly and maintain a high standard of advertising.
Kitchn.io enabled Socium to schedule ads for Pinterest and TikTok, eliminating the need for the team to work on weekends or worry about manually managing ad scheduling. This automation gave the team more time to focus on other essential tasks, boosting overall productivity.
Kitchn.io has played a big role in helping Socium automate their paid social ad operations. The platform has significantly improved the agency's quality assurance processes, reduced manual tasks, and enabled the team to focus on more critical projects. As Socium grows, they can rely on Kitchn.io to further streamline and automate new processes, ensuring the highest quality ad operations daily.