As PetLab grew, so did the volume of their advertising operations. Their skilled team, including video editors, copywriters, and media buyers, was tasked with handling an increasing number of campaigns and creative tests. A major goal was to manage this growth smoothly, ensuring that each ad was not only high-quality but also accurate in its details, like UTM parameters, tracking, and naming conventions.
PetLab's key objective was to find a solution that would allow them to handle their growing advertising needs efficiently, giving them more time to focus on creating top-quality ads.
"I was sold on the idea of Kitchn even before it was a thing. With our workload at PetLab, automating repetitive tasks was not just a desire, it was a necessity."
PetLab's first step with Kitchn.io was implementing the bulk ad upload feature. This solution allowed them to efficiently manage a larger volume of ads across various platforms. Before Kitchn.io, the process involved a lot of manual work, but with this new system, the team could upload and launch campaigns quickly and accurately, significantly decreasing the possibility of human error.
Kitchn.io's automated quality checks reduced the risk of errors in the ads. By automating the checks of UTM parameters, links, and maintaining uniform naming conventions, PetLab ensured that each ad was accurate in its details. This automation was key in maintaining the high standards that PetLab set for its paid social advertising.
Moreover, Kitchn.io brought in new reporting tools. PetLab could now automatically gather and analyze important data, which used to be a manual and tedious task. This meant the team could make smarter decisions based on solid data, improving their ad campaigns.
Perhaps the most significant benefit of Kitchn.io for PetLab was the shift in focus it allowed. With the more tedious and time-consuming aspects of ad management being automated, the team at PetLab could dedicate more time and resources to developing ad creatives. This shift not only led to higher quality ad content but also allowed for more thoughtful and structured processes. The creative team had the space to innovate and experiment, leading to more high-performing ads.