Transparency is one of the vital industry values critical to building trust and long-term relationships with clients. Radical transparency is in tune with Pearmill's philosophy. You will inevitably make mistakes when trying new things, and keep pushing forward. It's easy to make a mistake when setting up a Facebook or Google campaign, but with the help of automation, it's also easy to spot them immediately. Pearmill takes it to another level by setting up a “Spent Integrity” system - a collection of ad checks that ensure everything goes exactly as planned.
In a perfect world, every single ad goes through various checks: all landing pages must be up, UTM parameters set, the budget paced according to performance, and the KPIs are in the safe ranges. If something goes wrong, the system will send a Slack message directly to a client's Slack channels. “Our clients want to know that we are always on top of their account, and even if there is a problem, it will get immediately fixed,” says Nima.
Building and maintaining such a critical system in the dynamic and complex environment of multiple large advertising platforms is not something easily done in-house. Therefore, the effort and costs of keeping such a system up will be unproportionally high.
"At Pearmill, we deliver the best results for our clients. And reliable, top-of-the-line automations are an integral part of it. Kitchn gives my team peace of mind that everything is under control and they have the headspace to continue their creative and strategic tasks."
Kitchn gives the Pearmill team peace of mind that everything is under control and they have the headspace to continue with their creative and strategic tasks, budgets are adjusted according to the performance, and ads are checked for broken links or missing parameters.
Pearmill runs Google and Facebook ad health checks for all clients’ ad accounts. That means that whenever something goes wrong, the team gets a Slack notification. First, Kitchn checks the technical part: whether the UTMs are set up correctly, and ads are not linking to dead pages. Then, it monitors the campaign setup. The automation will send a Slack notification if there are extra “0“ s in budgets or bids if the ads are not spending, or pause the ads if the cost per result is too high.