Ladder focuses on growing customers’ ad accounts by developing a data-driven creative. Since it's crucial for the agency to keep the focus on creative strategy, Ladder wanted to automate all manual, non-value tasks by leveraging Kitchn.io's Notion, Slack, Google, and Facebook integrations to free up time for creative strategy and brainstorming.
Ladder is one of the top growth agencies in the US and UK that focuses on growing clients’ accounts through data-driven creative. The agency provides full service and works on all spectrums of growth marketing: content strategy, content production, creative testing, media buying, and conversion optimization.
Brands come to Ladder to gain a competitive advantage through data-driven creatives. Therefore, the agency needed a way to automate their manual, non-value tasks to maximize their creative strategy. By cutting repetitive tasks through automation and process standardization, employees of the agency should be able to spend more time developing outstanding creatives for their clients and boost growth through scaling best-performing ads.
Since Ladder already had established processes and chosen tools that were working well to provide value, Ladder and Kitchn.io focused on finding the most time-consuming tasks. The goal was to automate them, standardize the processes further, and integrate the existing tools, particularly focusing on Notion and Slack.
"With Kitchn.io, our team spends significantly more time on higher-cognitive tasks that boost our value chain and average quality of ads we deliver to our clients."
Ladder leveraged Kitchn.io’s Slack integration to automate health checks for Facebook and Google ads - short reports containing the most important information about clients’ ad accounts. Health Checks are sent to a shared Slack channel every other day to inform the client about the latest campaign developments.
The team monitors accounts and evaluates the success of advertising by looking at month-to-date spend and projections, main performance metrics, and performance breakdowns by channel and compares KPIs week by week.
To further increase client transparency, Ladder implemented activity logs - Kitchn.io’s Facebook and Google automations that report every single action taken on a client ad account. This allows Ladder to ensure that all clients are kept up-to-date and enables them to easily track changes in their accounts.
Through these efforts, Ladder was able to build further trust between them and their clients, which supports long-term business relationships.