As Kynship expanded rapidly, integrating more DTC brands into its portfolio, they encountered a challenge. The growing ad operations started to consume too much time, leaving less for developing innovative ad content and formulating effective paid social strategies. As a solution, they aimed to delegate most of their manual tasks.
Initially, Kynship relied on manual labour for ad creation and media uploads. But managing a sizable team was challenging, costly, and prone to human error. They realized that to scale further without expanding their workforce, they needed to start working on automation.
The objective was to automate as much as possible, enabling the team to concentrate on strategic analysis, creative ideation, and enhancing client relationships. This move freed them from routine tasks and allowed them to focus on areas where their human creativity could shine.
“I was truly impressed by Kitchn.io's customer service within Slack, and their ability to create custom setups and integrations. The speed and proficiency with which they catered to our additional automation needs left me in awe!”
The integration of Kitchn.io into Kynship's operations has yielded significant improvements. The proportion of ad operations delegated to automation surged from 80% to 95% within the initial two months, effectively replacing the workload of ten people. This shift freed up valuable time for the media buying team, enabling the majority of ad operations to function smoothly on autopilot.
Kitchn.io's integration with Dropbox streamlined the process of ad creation, making it more efficient and 95% automated. Kitchn.io constantly scans for new assets, launching tests based on existing templates. With the bulk ad creation tool, the Kynship team is now capable of generating and testing more than 1.5K ads per month. The team has also adopted Kitchn.io's user-friendly, customizable, and visually engaging creative reporting. Creative reports are updated daily and automatically, promptly providing all stakeholders with valuable insights into ad performance.ly, directly from a Dropbox folder.
Kynship also incorporated various quality assurance tools. They established a robust system to screen potential ad errors and mistakes. Kitchn.io verifies that live ads are set up correctly, running automated checks for UTM parameters, live destination links, ad approval, and budget compliance. The Kynship team immediately gets notified in Slack if some of the ads have an error or performance is off-track.
One of the features of quality assurance automation is the automatic pausing of ads when performance dips. This crucial feature provides peace of mind to the media buying team, allowing them to enjoy their time off without worrying about ad performance.
The team has also implemented Kitchn.io’s creative reporting which is easy to understand, customizable, and visually appealing to clients. Creative reports are automatically updated daily, providing all stakeholders quick insights into ad performance.
Kynship continues its collaboration with Kitchn.io, constantly exploring new ways to further automate processes, guarantee the highest quality of ad operations, and harness the power of AI to facilitate ad operations.