Celebrate Company has a highly-specialised but small team managing a growing number of brands and ad accounts. Compromising on strategy and creative ideation was never an option for them, so they sought a way to automate the manual processes, eating up their time.
They initially turned to the built-in rules on platforms like Facebook in hopes of streamlining operations, but quickly discovered that this one-size-fits-all solution couldn't accommodate their unique needs and complexities.
They needed a solution that would eliminate redundant manual work and help them focus on scaling their operations across multiple platforms and brands.
"Kitchn.io's creative reporting and screenshot library has been a game-changer for us, it's effectively closed the feedback loop. Our design team is always aware of what performs best and is able to deliver new creative concepts based on performance data."
After integrating Kitchn.io into their workflow, Celebrate Company experienced a transformative shift in their Paid Social operations. To monitor the ads and deliver the highest quality of advertising, the team implemented alert systems for specific campaigns and product categories. This alerting framework has become an essential asset in their real-time decision-making process.
The adoption of a Master Sheet has made the process of creating alerts and benchmarks easier. Team members, irrespective of their familiarity with Kitchn.io, can now adjust rules and triggers directly in this centralized resource.
They were also able to automate an impressive 90% of their creative reporting functions, freeing up invaluable time for strategic and creative initiatives. They now pull essential campaign data available only by Ads Manager API into Google Sheets, thereby eliminating the laborious task of manual data pulling. Moreover, the design team has been empowered to independently assess ad performance, thanks to the Screenshot Library, effectively solving the bottleneck issue that used to affect their collaboration.
In addition to enhanced reporting, the team used bulk ad creation on Pinterest. That improved their operational efficiency and mitigated platform-specific difficulties. They also utilized Kitchn.io's automation features to duplicate successful ads within Meta's platforms, enabling them to scale their advertising reach across different countries effortlessly.
In summary, by automating redundant, non-value work Celebrate company was able to operate more efficiently, scale more effectively, and focus on continuous delivery of innovative marketing strategies.