As a new player in the digital health space, Bloom was challenged to get scale their marketing efforts in a short time frame.Over the course of collaboration with Kitchn, Bloom was able to scale their Facebook Ads budget to 5x without hiring any additional team members.
Bloom - The World's first Digital Therapist - is a mental health app that allows people to do the therapy in an easy and affordable way. It incorporates cognitive-behavioral therapy techniques as well as journaling, meditation, mental health exercises & conscious practices to improve the quality of life.
Now, Bloom is a solid member of the top 100 Health & Fitness Apps in the US and reached over 1m downloads and 7K 5-stars ratings, getting on a strong trajectory to become one of the leading mental health therapy products in the digital space.
As a new player in the digital health space, Bloom was challenged to get on the growth path and scale their marketing efforts in a short time frame. From continuous experiments, they learned that Facebook ad creative is a huge lever and decided to put it at the heart of the user acquisition efforts.
The main goal for Bloom was to find the fastest, easiest & most efficient way to test 20+ ad creatives a week without spending a huge part of the advertising budget on it. It was also decided to automate a huge part of operations related to creative to allow the team to spend most of their time on research & ideation.
Bloom used several Kitchn recipes which decreased the amount of manual campaign creation and optimization by 95%. This way, they were able to fully focus on ideation & creative testing. Bulk ads creation from GoogleSheets allowed Bloom to fully automate the ads creation process and immediately start testing when the assets are delivered.
The creative testing process was streamlined as follows: after the test is completed, learnings are sent to everyone involved and the winning ads from the test are uploaded to the "always-on" campaigns in a matter of seconds. Every stakeholder working on FacebookAds receives a weekly report with top test and campaign ads.
Over the course of collaboration with Kitchn, Bloom was able to scale their Facebook Ads budget to 5x without hiring any additional team members.
Campaign creation and management efforts were reduced by 95% and learnings from the creative tests were delivered 4x faster.