Learn the basics of Facebook Ads Automation with Kitchn Academy. Build custom Facebook Ads Automations from scratch or by using pre-built automation templates.
If you are a marketer working on Facebook Ads, you probably think about Facebook Ads automation every week. And as performance marketers ourselves, we understand why! Managing multiple campaigns or ad accounts is time-consuming. And let's be honest, there are more exciting things to do than uploading videos or copy-pasting ad copy.
For those marketers and marketing developers who want to automate manual Facebook Ads tasks, we released the Builder Plan. It’s our most affordable product offering, starting from just $200/month.
Along with the Builder Plan, we created an Academy to help you learn how to build basic and advanced automations using Kitchn.io. It consists of 30+ follow-along videos & written tutorials, documentation, and recipes. It also includes a collection of pre-built automations you can start using immediately. So even if you are not planning on becoming a Kitchn.io pro, there are still some valuable lessons and automations you can take from our Academy! And the best part, you can start implementing them right now! (especially since it only takes 15 mins!).
Creating Facebook Ads from a spreadsheet is probably the most popular automation among Kitchn.io users. However, when it comes to Facebook Ads Automation, most marketers think of bid or budget changes, although campaign creation takes way more time than campaign management. Ask your juniors!
With our Bulk Ad Creation Recipe, you don't have to download creative assets to your computer first to upload them back up to Facebook. Instead, you can insert a public link of a file that you want to use for a specific ad to upload it. We use Google Spreadsheets to create tens or even hundreds of ads with a click. And the best part of it - everyone knows how to use spreadsheets, meaning you can delegate launching a creative test to your designers.
When you manage your campaign manually, it's very easy to miss an adset with a higher CPA or immediately recognize a good CPC trend. Moreover, you probably don't want to spend your weekend thinking about a potential overspent budget or a lost scaling opportunity.
Here's when rule sets come in handy. Rules allow defining a trigger when a specific action needs to take place. For example, you can choose to increase a bid by 10% if the ROAS is above a particular value. Facebook Ads Manager allows you to create rule sets and schedule the campaign optimizations. There are certain limitations, however. For instance, you cannot use custom metrics or data sources other than Facebook. So if you are optimizing based on Google Analytics or your backend data - Facebook rule sets will not be much of a help. It's also impossible to set up cross-account rules and adjust them from a central hub.
Kitchn.io allows you to create whatever rules and actions you can come up with across as many accounts as you like. You can define and manage your rules in a spreadsheet and use third-party data or custom input. You will learn how to do it with the Kitchn.io Academy in the chapter Automate Ads Management in just 2.5 hours!
Want to increase the transparency of Facebook Ads performance? The Slack notifications recipe is a great way to do so!
Kitchn.io has a Slack integration that allows you to regularly send performance updates to your team members into a preferred Slack channel. So whenever someone asks you about performance development, you can refer them to a Slack report. Convenient, isn't it?
You can automatically share creative testing learnings as soon as you get the test results with your creative team or CPA trends with the other channels.
As a bonus, learn Facebook marketing from the inside out! To learn more about Facebook Ads Automation, you should not skip the Facebook API part. Generally, you can do the same things via an API as in the Facebook Ads Manager and, most of the time, even more. All automation software is built on top of the Facebook API. This is precisely what you will learn with the Kitchn.io Academy. We will teach you how to make an API call and pull any data. Much more data is available via API than in the Facebook Ads Manager!
The Facebook API allows you to extract data, make changes to your ads and programmatically create campaigns. That means you can build on top of your existing processes, making them more efficient and less manual! For example, if you have an external reporting tool based on which you optimize your campaigns, you can as well push changes in bulk to Facebook Ads Manager via a Spreadsheet. In addition, you can combine Facebook's and 3rd party data in a spreadsheet and trigger changes from the spreadsheet to Facebook via Kitchn.io.
By the way, we recently released a Facebook API tutorial for beginners. Check it out if you are starting to play around with it!