How to Find Meta Pixel ID

You can find it in Meta Business Suite or Business Manager:

1. Open All tools.
2. Select Events Manager.
3. Open Data Sources, Datasets, or Datasets and pixels, depending on your account interface.
4. Select the website data source connected to your site.
5. Copy the number shown below the data source name or in Settings.

Meta may call the same identifier a Pixel ID or Dataset ID. Shopify, WordPress plugins, Google Tag Manager, and landing-page builders usually ask for this number.

Meta Pixel ID at a Glance

Find the ID in Events Manager

1. Open Events Manager

Log in to the Meta account that manages your website tracking. Open Business Suite, select All tools, and choose Events Manager. Some accounts open Events Manager directly from the Business Manager navigation.

2. Open Data Sources or Datasets

Select Data Sources in the left-hand menu. Depending on your Meta account layout, website tracking assets may appear under Datasets or Datasets and pixels.

3. Select your website data source

Choose the data source connected to your website. If several pixels or datasets appear, check the asset name and connected website before copying the ID.

4. Copy the Pixel ID or Dataset ID

The number may appear in one of these locations:

• Below the data source name
• At the top of the Overview page
• In the Settings tab
• Beside Pixel ID or Dataset ID

Copy the complete number without spaces or extra characters.

Find the Meta Pixel ID in Your Website Code

If the pixel is installed on your website, you can find its ID in the Meta Pixel base code.

1. Open a webpage where the pixel is installed.
2. Right-click the page and select View page source.
3. Search for fbq('init'.
4. Find the number inside the initialization line.

fbq('init', '123456789012345');

In this example, 123456789012345 is the Meta Pixel ID.

This method shows the ID currently installed on the page. It may differ from the data source you intended to use, so compare it with the ID in Events Manager.

Check the ID on a Live Website

Meta's Chrome extension, Meta Ads Data Advisor, can detect tracking activity on a webpage. Meta Ads Data Advisor was formerly called Meta Pixel Helper. The extension can show whether pixels and events are firing.

Use it when:

• You inherited the website from another developer.
• You cannot find the tracking code.
• You want to see which pixel is active.
• You need to check whether a PageView event is firing.

The extension shows what is running on the page. You still need to check Events Manager to confirm that the data source belongs to your Meta Business account.

Pixel ID, Dataset ID, and Access Token

These identifiers and credentials have different uses:

• Meta Pixel ID: The numeric identifier for the website data source.
• Dataset ID: A label Meta may use for the same or a migrated website data source.
• Business ID: Identifies the Meta business portfolio.
• Ad account ID: Identifies the advertising account.
• Conversions API access token: A private credential used for server-side event submissions.

If a platform asks for your Meta Pixel ID, enter the numeric Pixel ID or Dataset ID. Do not enter your Business ID, ad account ID, or access token. Keep Conversions API access tokens private.

If You Cannot Find the Pixel ID

You see no data sources

You may be using the wrong Meta business portfolio, or your account may not have permission to view the data source. Switch business portfolios and confirm that the pixel or dataset has been shared with you.

You see several Pixel IDs

Use the ID connected to the website or platform you are configuring. Compare the ID in Events Manager with the ID in your website code or Meta Ads Data Advisor.

Your platform says the ID is invalid

Copy only the numeric ID. Remove quotation marks, spaces, and labels such as Pixel ID:. Also check that the platform is asking for a Pixel ID rather than a Business ID or access token.

The ID is correct, but no events appear

A correct Pixel ID does not confirm that tracking works. Use Events Manager to test website events, then check the live website with Meta Ads Data Advisor. Browser privacy settings, consent banners, ad blockers, and incorrect code placement can stop events from being received.

The fastest method is Events Manager → Data Sources or Datasets → select your website data source → copy the Pixel ID or Dataset ID.