About this course
In this course you will learn everything about the Facebook Marketing API to fully automate your Performance Marketing.
We start by authenticating against the Facebook servers and diving into the different kinds of Facebook tokens with their respective authorization scopes.
Next we analyse the Facebook marketing entities, their hierarchy and relationships such as businesses, ad accounts, campaigns, ad sets, etc. and show how bids and budgets for them can be managed.
Further, we look into the different targeting mechanisms such as custom audiences, lookalike audiences, behavioural & index targeting, demographic targeting and geographic targeting.
Using Ad Studies, we show how to create and run experiments to measure your campaigns' efficiency and test the impact of different audience types, delivery optimization techniques, ad placements, ad creative, budgets and more.
Finally, in the practice session we look at a typical automation loop that extracts data from the API, analyzes it to calculate necessary changes and executes those changes in a repeated fashion.
This will prepare you to setup and run your own, highly customized automation.